Namita Nayyar
“I had been interested in fashion since childhood. But the idea of making a career in fashion wasn’t particularly appealing to my family.” But as of today, you have 2 home-grown brands by you “Aryam “ and “Shaurya Sanadhya Label”, Tell us you’re the philosophy behind them and also how do you manage them along with being an influencer
Shaurya Sanadhya:
Yeah, so that is true the entire idea of creating a career or making a career in the field of fashion. Basically, as a social media influencer, it was not very appealing to my parents. They always thought, that having a more stable job is way better than something which is unknown. At this point in time, I feel there’s not anybody happier as them when they see what I’m doing, when they see or read different articles about me and read about me in general and see my work, I think they’re the happiest at this point of time.
There was a time that they were not very keen on me doing this. But now I have two of my own brand, Aryam, which is my own skincare and haircare brand, and then my label as well.
The entire philosophy of my label and Aryam was just to bring my idea of fashion, I would create for myself, to people in general, to my followers, to everybody around and, being an influencer, on an everyday basis, I get a lot of questions about hair care and skin care. And I consider myself very lucky that on a one-on-one basis I get to chit-chat with my followers and, understand what sort of problems they are going through.
So when I think about that, when I get to talk to them on a one on one basis, I actually listed all of these concerns down. And then with the help of my father in law, we actually created an entire line of skincare and hair care products that would help people in general with the four basic skincare and haircare items like dry hair, dandruff, acne, pigmentation, tanning, all of this basic day to day problems. And the label has been my childhood dream as I really wanted to start my own clothing line.
That was the philosophy around creating my own label. When it comes to managing the two. I think I’ve said this a lot of times. I’ve had great help from my husband Amit, and he’s helped me throughout the entire process from scratch till now. And he still stands strong next to me, he’s been a very huge help. We do make it a point to give these two babies the attention that it requires. So even though it is tiring. We make it a point to incorporate the management of these two brands in our daily schedule.
Namita Nayyar
With 2021 approaches, share 5 fashion trends do you feel will dominate the fashion market, considering the impact of 2020
Shaurya Sanadhya:
If I talk about five fashion trends that that’ll hit 20 21, I think the first is because everybody is moving towards comfort wear. So I think stylish sweatpants, like co-ords sets, would be a great trend in 2021 to anyone. Everybody’s working from home these days. And, they want to look presentable as well as feel comfortable in what they’re wearing. So I think stylish sweats, would be one of the biggest trends in 2021.
Next, I feel, utility wear, would also be a big trend in 2021. Apart from that, I’ve seen a lot of print, a lot of print on the print that I see in the current fashion show. So I think 2021 would be huge on print. Next, I could see, oversized pants or, types of denim, would also be a good hit in 2021 Again, coming to comfort is what we’re looking at in the next year it looks also really good. So I think a lot of people would be sporting oversized denim and pants then. Fifth. I think net, because I did follow a couple of fashion shows some time back and I saw Net playing a very important role like there were a lot of nets that were being used. Sonet could also be a big hit in 2021.
