Ms. Namita Nayyar:
You were a partner and head designer at “Prriya & Chintans”. How did that help you in gaining experience and exposure before launching your own independent line? According to you how has fashion evolved over the years?
Ms. Priya Chhabria:
Prriya & Chintans was the first label I founded. We had 4 flagship stores between Mumbai, Delhi, New Jersey & Atlanta. With celebrities like Salman Khan, Sridevi, Vidya Balan, Amrita Rao, Neha Dhupia, and many more walking for us, the brand reached great heights and we showcased couple of times at the Fashion Weeks in India. It taught me a lot and my style and creativity has come a long way ever since. Over the years fashion has evolved in many ways, sustainability has become a big part of it today. But I see more, that people have evolved… they are more willing to experiment, they are more aware with the growing exposure to the internet and social media.
Ms. Namita Nayyar:
With such big success attached to your name, tell us about your upcoming fashion projects? What will they be based upon? One dress code for women that will never go out of fashion and suits every women?
Ms. Priya Chhabria:
I will be launching my spring summer collection soon, followed by extensive travel and trunks shows all over the world – Nairobi, all of United States, London, Hong kong, Singapore. If we are speaking western wear, I love a white shirt and blue jeans on women, or the shirt can be replaced with a white tunic. A basic black dress depending on your body type can be worn and accessorized differently for different occasions. Indian clothing wise, a chikankari suit or Anarkali, a Benarasi sari, a jeweled tone or black gown and a pastel and one bright colored outfit will help you through all weddings and festive events. However, the silhouette has to enhance the body type and hide the flaws.
Ms. Namita Nayyar:
Three components that are key essentials in your fitness regime? Your forever target area.
Ms. Priya Chhabria:
Three components are: a balance of strength training, weight training and cardio. [cardio for me is playing badminton or swimming more than running on a treadmill].
A good warm up and cool down, A banana and coffee shot before my workout, and a good balanced meal of protein, carbs and fat after.
Forever target area: stomach, back and shoulders.