Ms. Namita Nayyar
You recently started your own brand MASIC beauty, tell us about your ideology behind it and where do you wish to take the brand forward.
Ms. Malvika Sitlani
I’ve been in the content creation space for 7 years now & I wanted to leave behind something for my loyal audience who stood by me, no matter what. I saw some gaps in the market and wanted to create something that I could be proud of.
Malvika + Basic = MASIC. It’s a budget-friendly luxury brand. We have 3 divisions – Home, Bath & Body & Beauty. I’m truly excited about building the Beauty division! It has been a far-fetched dream that I’m hoping we can turn into reality soon! I just want everyone to feel like they have a small part of me in their homes. MASIC is simply an extension of myself. I want you to experience simplicity with a touch of luxury at an affordable price.
Ms. Namita Nayyar
Women Fitness India, talks about celebrity diets and fitness regimes, do you follow any special diet? Which is your favorite cuisine? Also, you recently mentioned on social media that you have adopted a vegetarian lifestyle and your motive behind it.
Ms. Malvika Sitlani
No, I don’t follow any diet as such. I absolutely LOVE my meals! I’ve always been a foodie. However, I make sure that I work out three times a week. I love my workout sessions in the mornings, it’s all about eating well & putting in the hours to stay fit. I have definitely cut down on sodas – it used to be my weakness! But it’s terrible for you!
And yes, I am a vegetarian. It’s been almost 2 years now. It’s one of the best decisions I could have made.
During the pandemic, I came across a page on Instagram called “Earthlinged” & he said something that touched a chord – He posed a question “Does your sensory pleasure justify the act of killing an innocent being? What has higher value? Life or taste?” and that was it for me. The animals we love and the animals we eat are both capable of suffering in the exact same way. I love animals and I hope to own a farm someday where I can bask in the presence of animals all day long!
Ms. Namita Nayyar
What comprises your fitness regime? Your forever favorite target areas?
Ms. Malvika Sitlani
I work out thrice a week, I have a personal trainer that has been with me for years now. It always helps to have someone pushing you to do your best!
My favourite body part to work out is Legs and Glutes! Especially functional – I love a good challenge and push really hard when I need to.
Through the week, we break it down to Upper body which includes back, chest, biceps etc…also TRX which stands for Total Body Resistance Exercise, it’s a workout method that uses your body weight and gravity as resistance to build strength, balance, coordination, flexibility, core and joint stability. Functional, Cardio + abs! phew! I can feel it already!