NN:
You run a fashion based charity foundation ‘Seams For Dreams’. How do you wish to help the less fortunate strata of our country?
ES:
“Seams For Dreams” is a charity foundation that focuses on providing appropriate clothing to the underprivileged sections of society, by collecting pre-loved and gently-worn clothes from people, with an effort to generate a trend in India that supports ecological fashion. We have also curated an upcycled clothing line, which are sold and whose proceeds are used further for this cause. We wish to help the less fortunate by raising funds and creating awareness for this cause through various fashion events garage sales, programs, campaigns and partnerships etc. SFD wants to encourage people to donate clothes to the ones in need. We hosted our 5th Annual Garage Sale on the 15th December which was a huge success! Many people came there to shop and donate to this noble cause. Last year we collaborated with various NGOs like Habitat India, Green Soles and The Hope Collab to promote sustainable fashion.
NN:
Can you tell us more about Seams For Dreams’ very own sustainable fashion line.
ES:
I believe sustainable fashion is the future of the fashion industry, and we should all try slowly, but steadily to implement it in our lives. We release 2 collections of our upcycled fashion line every year. The theme of the upcycled line that was launched at our recent garage sale was “Throwback Roadies”. It gave off a very vintage but classy vibe that showcased a unique Roadsters charm. The stylist said that it was very challenging to curate it, as the material they had to work with was very limited so they had to cut it in a “zero waste” way.
NN:
Tell us about Shop XOE, which is a platform that features products representing your own ethos to spread a universal message of a healthy, holistic, and happy lifestyle. What is your mission behind this venture?
ES:
I keep getting asked which are some products that I would recommend for beauty and fitness, so I decided why not showcase my favourites to all my fans through “Shop XOE”. Here you can shop all the products tried and tested by me, which I would like to recommend to my fans.
