On a sunny afternoon in Delhi, I had the pleasure of meeting with Harshita Karma, a rising star in the digital fashion space. We settled into a cozy corner of a chic café, the perfect backdrop for our conversation. Dressed in a casual yet impeccably styled outfit, Harshita exuded the effortless confidence that has made her a standout on Instagram.
Harshita Karma journey into the world of digital fashion was unconventional. “It all started back in school,” she began with a smile. “I wanted to become an air hostess, but my love for fashion grew after I started participating in ramp shows and shoots for various clothing brands. Sharing my work online felt natural—I enjoyed every part of the creative process.” She paused, reflecting on how her path unfolded. “Over time, I began experimenting with different types of content, from dancing to the transition videos I’m known for today.”
Her face lit up as she recounted when she discovered her signature style. “It was through transition videos that I truly found my voice in fashion. They allowed me to express my style and creativity in a way that felt authentic.”
Harshita’s rise to fame has been meteoric, and she’s had some standout moments along the way. “The engagement I get from my audience is incredible. My followers connect with the authenticity and uniqueness I bring to my videos. And I love the creative process—especially when I design my own outfits or incorporate DIY techniques. My mom often helps me with styling, which makes it even more special,” she shared, with a fond smile.
One of the highlights of her career so far has been seeing the impact of her content in real time. “I’ve always focused on staying true to myself,” she said. “While I love exploring new trends, I make sure to put my spin on them. That’s what keeps my audience engaged—they see my individuality and connect with that. It’s important to create content that resonates with me first because that’s what ultimately resonates with my followers.”
Harshita’s approach to digital fashion is grounded in the understanding that social media has fundamentally changed how people engage with trends. “Social media has completely transformed fashion,” she explained. “It’s no longer just about high-fashion editorials—creators like me are showing behind-the-scenes looks and everyday styles. Fashion has become so much more accessible, and the interaction with followers makes it a two-way conversation. We’re constantly learning from each other.”
Looking ahead, Harshita has some exciting plans in the works. “I’ll be traveling a lot over the next few months,” she revealed enthusiastically. “I haven’t had much opportunity to travel before, so I’m looking forward to blending fashion and travel content in new and creative ways. My followers can expect a lot of fresh projects coming up soon.”
As we wrapped up our conversation, Harshita reflected on how far she’s come. “It’s amazing to think about where this journey has taken me. From ramp shows to creating content that reaches thousands of people, I’m thankful every day for my opportunities. I’m excited to see where this journey takes me next.”
With her creative vision and passion for fashion, Harshita Karma is not just following trends—she’s creating them, one outfit at a time.