Yashi Tank is a renowned fashion blogger known for her viral short videos, making her a household name. She has amassed over 8 million followers across all social media platforms, thanks to her well-curated Instagram feed and YouTube channels. Yashi’s fashion sense is both simple and relatable, while her posts and videos exhibit a captivating flamboyance.
Women Fitness President, Ms. Namita Nayyar catches up with Yashi Tank on content creation, algorithms, and more!
Namita Nayyar:
You have been in the social media industry for a while now, tell us about your journey?
Yashi Tank
I started my journey back in 2019 from a short video platform and it was about a year later when I actually got recognition from the audience. I, in-fact, discovered YouTube and Instagram during this period and started working on both simultaneously. It’s been 4 years and I have a strong base on every platform including Instagram, YouTube, Snapchat, and Facebook. These platforms and recognition from the audience have helped me to start a clothing brand of my own named Suyash Label.
Namita Nayyar:
Today the industry is based on numbers, monetizations, trends and algorithms, how
do you keep up with them?
Yashi Tank
In the rapidly evolving social media industry, staying informed, adaptive, and engaged is the key. Keeping up with industry news and trends, attending networking events, and leveraging analytics tools to track performance are the basic requirement of this profession. To keep up with the industry, one must embrace experimentation, actively engage with one audience, seek collaborations, and invest in continuous education to stay updated on best practices.
Understanding and adapting to changes in algorithms across different platforms will also help you maintain a competitive edge in this dynamic landscape.