Aanam Chashmawala is a reputed content creator, a first-generation blogger, and the founder of Wearified, a beauty brand whose ethos is to ‘democratise beauty’. Aanam started her content creation journey in 2011 by reviewing beauty and skincare products and creating makeup tutorials. Her iconoclastic and ‘real girl’ approach towards traditional beauty standards helped her content cut through the clutter of competition. It is with these same values that Aanam brings into Wearified. Her experience of over a decade in the beauty space has led her to a unique position on social media. While Aanam was privy to the toxic and manipulative dealings of the industry, she has a loyal audience that follows her authenticity through her skill and talent. With access to brands and consumers on social media, she has
invaluable insight and influence over consumers’ patterns, market, and beauty trends.
Women Fitness gets on board with Aanam Chashmawala where she talks about her journey so far on social media and building her brand!
Namita Nayyar:
Aanam from being a content creator to having your brand. Please walk us through the journey of how it has been.
Aanam Chashmawala
Honestly, I had no idea any other job role could give me as much satisfaction as building a virtual family out there through the power of the internet. but when I first saw women I did not know, or those who might not have known me either, be users of my lipsticks, and know about wearified, it warmed my heart like nothing else before. to be known for yourself is one thing, but I was very clear that I wanted Wearified to have its own identity so seeing that come to fruition, and having people (who did not even know me or follow me online) use my products has been a very satisfying, validating feeling. we’re two years into the journey of building a wearified, bootstrapped, self-made brand, and considering we’re so strongly digital-first (with no offline presence as of now) it’s been very gratifying to see the growth we’ve had over the past 24 months.
FULL INTERVIEW ON THE NEXT PAGE!
This interview is exclusive and taken by Namita Nayyar, President of womenfitness.org, and should not be reproduced, copied, or hosted in part or full anywhere without express permission.
All Written Content Copyright © 2023 Women Fitness Org