The consumer affairs ministry on Thursday issued additional guidelines for health and wellness celebrities, influencers, and virtual influencers.
It said the certified medical practitioners and health, and fitness experts must disclose that they are certified health experts and medical practitioners while endorsing.
Moreover, celebrities, influencers, and virtual influencers presenting themselves as health experts or medical practitioners, must provide clear disclaimers, it said.
This disclosure or disclaimer is necessary when talking or making claims on topics such as health advantages including those derived from food items and nutraceuticals, disease prevention, treatment or cure, medical conditions, recovery methodologies or immunity boosting, etc. This disclosure or disclaimer should be displayed during endorsements, promotions, or at any instance of making health-related assertions.
Source: https://timesofindia.indiatimes.com/